Track Flow

Flow is the movement of recipients through campaign tracks, represented by a series of flow charts within each track, which simplifies what can be a highly complex process.

Recipients enter a track and things happen to them based on defined criteria. For example, Prospects can be separated out from Customers and sent to a parallel ' warming up ' track; or Customers can be split according to the products they have bought, and allocated different tactics, or assigned to different cells.

Use the following tools to manage this movement of individuals and manipulate their journey by allocating them to cells, specifying what tactics they receive, and moving them to other tracks when required:

• Waterfall Segment
• If Branch
• Split
• Do Immediately
• Implement Tactic
• Go to Track

• Tracks
  • Track Types
  • Track Flow
  • Adding Triggers
  • Previewing Tracks
  • Time Item Tools